BRAINWAVES SYSTEMS MIDDLE EAST, established in 1996, is the middle east's leading ICT-Broadcast system's integrator, with and enginering services arm, a consultancy arm, and an equipment supply arm .
Evolving technologies, converging markets and disciplines,progressing legal and business environments are amongst the numerous challenges that face broadcasters, production facilities, and content interests in today’s media scene.
The wealth of experience gained in twenty years of addressing a uniquely wide spectrum of media, broadcast, and ICT projects throughout the Middle East has endowed BRAINWAVES with a core set of competences that may constitute the decisive discriminator for its client, enabling them to prudently and knowledgeably navigate the complex and intricate web of inter-reliant media technologies and business practices.
BRAINWAVES serves the ICT-broadcast market via a two-pronged approach: System Integration, technology provision, and turnkey projects,as well as consultancy and corporate services.
BRAINWAVES Systems’ System Integration services cover a broad range of services and broadcast project scales, from production and post production facilities, single compact broadcast studios to multi-site centrally automated corporate projects.
Having been an early advocate of asset centric workflow, Brainwaves’ design methodology focuses on a scalable architecture that offers the highest level of future proofing, hence the highest possible investment protection.
This is further augmented and complemented with Consult BW, BRAINWAVES consultancy arm.Recognizing the challenges the fast evolving technical, legal, and business scene pose to both veteran broadcasters and media setups as well as new ventures.
Complete new CBC complex, design, installation, commissioning of new CBC premises for CBC, CBC Extra, CBC two, comprising, Egypt’s most advanced integrated HD studio systems, automated play-out, etc
Turn key Al Hayah channels project, comprising Al Hayah Studios, graphics department, virtual studio, automation, layout.
First complete HD channel in Egypt (commissioned in 2008, although owner elected not to go on air at the time and to downscale to SD for broadcast, not production, which is all in HD), to exacting international standards, including studios, galleries, automated layout, advanced promotion and graphics, on-air graphics, virtual studio, etc.
Standard setting elections coverage for all elections covered by MBC Masr, using combinations of augmented reality, on-air and virtual studio techniques.
Egypt’s largest and most advanced fully automated playout center. Project undertaken by BRAINWAVES Systems UK Ltd., a wholly-owned subsidiary of BRAINWAVES Systems Middle East
Advanced augmented reality, virtual studio, and advanced connected on-air real-time graphics coverage of Lebanese elections for LBC.
Formed, spearheaded and led high-tech consortium of BRAINWAVES, IBM, Autodesk, Ardendo, Cintel and others to create the then highest performing integrated full cinema workflow setup, comprising a 3 PetaByte genre defining digital cinema archive and restoration facility, advanced non-linear, multiple site Media Asset Management, Playout and automation. in 2004 comprised the state-of-the-art project showcasing the first combination of bleeding edge technology in this segment worldwide.
Developed with Aroma their world class Digital intermediate cinema post processing solution.
Designed and implemented -as part of BRAINWAVES introduction of the technology and consequent virtual monopolization of this advanced segment- Spot 2000’s DI based Cinema post production facility
Modernized the graphics department to match the very demanding requirements of Velvet Median re-brand of AD TV, affording it the most advanced technology in non-linear editing, special effects, real-time on-air graphics, and customized on-air system. Project included intensive skill set modernization and training to create a new cadre of highly empowered graphics team to carry the AD TV brand into the future.
Upon Al Jazeera Sports contracting SONY and Blue Order to implement a tapeless workflow, and the installed system failing to deliver, Al jazeera Sports charged BRAINWAVES with both formally mapping and optimizing workflow, and identifying the bottle necks in the system designed, supplied and implemented by the Sony-Blue Order consortium
Performed detailed requirement acquisition for the Center Laboratory of Feeds and Feedstuffs (CLFF), designed solution, prepared bid documents, co-managed tender and award procedure, supervised implementation until fully and seamlessly integrated in workflow.
Upgrading to electronic/digital based simulator for the mechanical tank simulator, to include advanced sensing, automation and graphics, scenario generation and tutor monitoring, etc.
Initiated the first design and full implementation of a full featured and functional simulator project. Currently being rolled out through interested EAF entities, as designed, supplied and integrated by BRAINWAVES.
Al Jazeera graphics and promotion department is critically central to the news channel’s functioning, both qualitatively and from a lead-time perspective. Upgrading it to a conceptually different methodology without adversely affecting its function in a short time, BRAINWAVES moved Al Jazeera from traditional 90’s era technology to the state-of-the art advanced computer based solutions of Discreet/Autodesk, including all skill set modernization and production assistance associated with it.
The world’s first two studio single system virtual studio required considerable customization and development, as well as work with the Al Jazeera team on successfully adopting the technology, It involved integrating with proprietary automation systems among other bespoke technologies. It was performed on time and to spec whilst securing a very smooth integration within the workflow and by the teams to assure the full benefit of the technology to the channel.
Egypt’s first large scale advanced graphics department, comprising Discreet Logic’s advanced special effects and compositing systems.
In 1997, the first implementation of virtual studio technology in election coverage.
We covered annual champion league presented in Kuwait TV and Dubia TV During Ramdan, By using Brainstorm Infinity and Pirro system all graphics Developed and implemented virtual studio & Augmented reality by Brainwaves team
Standard setting elections coverage for all elections covered by MBC Masr, using combinations of augmented reality, on-air, virtual studio techniques, touch screen video wall graphics 7 I pad Application
Standard setting elections coverage for USA l elections covered by MBC Masr, using combinations of augmented reality, on-air and virtual studio techniques.